作者：黄汇
作者介绍：西南政法大学新科技法治创新研究中心、“互联网知识产权治理体系创新研究团队”教授
出版日期：2022年10月9日
内容提要 商标法以注册取得机制为基石，对未注册商标的保护却并不完备。反不正当竞争法和商标法之间既联系又分工，只有坚持“平行保护”的基本理念，方可厘清二者的逻辑关系与本质，也才能给予未注册商标所有人以充分有效的救济。当前，我国《反不正当竞争法》对未注册商标的保护无论是在规范建构技术、制度完备性抑或价值坚守方面都尚有不足。为更好保护未注册商标，宜以“平行保护”理念为统领，兼采商标法内循环和反不正当竞争法外循环之双循环系统，并从重构“反混淆”条款、引入“阻碍竞争”条款和创新中国特色“反仿冒”条款三个维度进行制度重塑，最终实现《反不正当竞争法》和《商标法》对未注册商标最有效的协同保护。
关键词 未注册商标 平行保护理论 反不正当竞争法 商标法 协同保护
Abstract: The Trademark Law is based on the registration acquisition mechanism, but the protection of unregistered trademarks is not complete. The Anti-Unfair Competition Law and the Trademark Law are related and divided. Only by adhering to the basic concept of ‘parallel protection’? can we clarify the logical relationship and essence of the two and provide sufficient and effective relief to the owner of the unregistered trademark. At present, C h in a’s Anti-Unfair Competition Law still has some deficiencies in the protection of unregistered trademarks, whether in standardizing construction technology, system integrity or value adherence. In order to better protect unregistered trademarks, it is advisable to take the concept of ‘parallel protection’? as the guide, adopt the dual circulation system of the internal circulation of the Trademark Law and the extra-circulation of the Anti-Unfair Competition Law, and reshape the system from the three dimensions of reconstructing the ‘anti-confusion’ clause, introducing the ‘anti-competition’clause and the 6anti-counterfeiting? clause with innovative Chinese characteristics, so as to finally realize the most effective collaborative protection of unregistered trademarks under the Anti-Unfair Competition Law and the Trademark Law.