作者：郑鹏程
作者介绍：湖南大学法学院教授，博士生导师
出版日期：2019年4月9日
内容提要 搭售传统上属于“本身违法”行为。虽然随着经济和科学技术的不断发展，搭售有了合同搭售、捆绑折扣和技术性搭售之分，搭售违法判断标准也日趋复杂，但合同搭售“本身违法”仍是美国、欧盟普遍接受的标准，而在欧盟，捆绑折扣、技术性搭售也被视为“准本身违法”。我国搭售规制立法采用单一的“合理标准”，导致反垄断执法机构未能像其美国、欧盟、俄罗斯、印度等国外同行那样对微软、谷歌等软件巨头的捆绑行为进行有效规制。建议以公平价值为首要价值，将消费者需求作为独立产品判断标准，对搭售违法判断标准予以完善，规定合同搭售、技术性搭售构成“准本身违法”，对捆绑折扣，则根据成本价格比对其进行合理性分析。
关键词 合同搭售 捆绑折扣 技术性搭售 本身违法 合理标准
Abstract: Tied sale is traditionally per se illegal. With the continuous development of economy and technology in the world, tied sale is now divided into contract tied sale, bundled discounts and technological tied sale, and the criteria of illegal tied sale is becoming complex, but the rule that contract tied sale is per se illegal has never been denied in America and the EU. The bundled discounts and technological tied sale are also viewed as quasi per se illegal in the EU. However, the anti-monopoly law in China now provides that rule of reason is the only criterion of illegal tied sale. As a result, antitrust enforcement agency fails to effectively regulate the binding behaviors of software giants such as Microsoft and Google which were severely punished in the United States, EU, Russia and India etc. It is suggested that the criteria of illegal tied sale be perfected timely based on the fair value and the consumer demand, the contract tied sale and technological tied sale be treated as quasi per se illegal and the illegality of bundling discounts be judged by cost price standard.